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Nov 16, 2019
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Essay (Any Type), Education, 8 pages

Nov 15, 2019
Quality of writing was good, but did not respond all that often when trying to contact him.
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Case Study, Music, 5 pages

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Case Study, Music, 5 pages

Nov 15, 2019
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What is the best thing to do with our civilian (i.e. power/electricity) nuclear waste? Is any country doing it? What is the US doing?

Essay (Any Type), Other, 2 pages

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Essay (Any Type), Other, 2 pages

Nov 11, 2019
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Statement: Spending too much time on social media ruins family and personal relationship

Essay (Any Type), Other, 3 pages

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Essay (Any Type), Other, 3 pages

Nov 11, 2019
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compare and contest lesbians and gay men based on research

Essay (Any Type), Psychology, 7 pages

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Essay (Any Type), Psychology, 7 pages

Nov 11, 2019
wonderful job and academic style

Business Issues and the contexts of Human Reources

Essay (Any Type), Business and Entrepreneurship, 4 pages

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Essay (Any Type), Business and Entrepreneurship, 4 pages

Nov 10, 2019
I felt the paper was strong however would have liked some more referencing to my specialist area. I raised this with the writer but have yet to have a response.

How does the corporate form of organization affect the ways our society is organized?

Essay (Any Type), Sociology, 3 pages

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Essay (Any Type), Sociology, 3 pages

Nov 06, 2019
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Politics of Identity

Essay (Any Type), Political Science, 4 pages

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Essay (Any Type), Political Science, 4 pages

Nov 05, 2019
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discuss how Knowles′ theory of Andragogy (adult learning) ties in with Maslow′s Hierarchy of Needs

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Essay (Any Type), Nursing, 1 page

Nov 02, 2019
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Marketing for Entrepreneurs

  • Type of paper: Essay (Any Type)
  • Subject: Art
  • Pages: 3

Small businesses usually encounter greater competitive challenges than large enterprises, particularly in market access and drawing early-stage financing. Consequently, entrepreneurs’ inclination during marketing often does not follow traditional principles of marketing. This article briefly examines marketing for entrepreneurs and how it is different from traditional marketing. Stokes, Wilson, and Mador define entrepreneurial marketing as “the business function of attracting and retaining customers, carried out in an entrepreneurial context”. The fundamental principle of marketing is that the action plan and activities of a firm should concentrate on meeting the demands of the customer. Entrepreneurs agree with this idea but the lack of sufficient resources to run extensive marketing campaigns and branding, typical of conventional marketing, means that entrepreneurs opt for more innovative and personalized marketing strategies. According to Stokes et al., entrepreneurs usually rely on creativity, energy and time rather than money to run their marketing campaigns. Entrepreneurs have been influential in the development of digital marketing. Unable to compete on traditional platforms of marketing with larger firms, entrepreneurs have spearheaded commercialization of products and services via the internet to global consumers. The growth of digital media, such as social media, has provided entrepreneurs with new tools of driving their marketing campaigns without having to rely on a lot of resources. In addition to being cheaper than traditional marketing channels, such as television and print media, many of the digital media tools have automation capabilities, which have enabled entrepreneurs to create continuous promotional campaigns and still be free to focus on other aspects of their businesses. The most successful entrepreneurs possess an intuition that has been described as ‘an antenna into the market place, which enables them to understand customer needs. Another characteristic of entrepreneurial marketing is the tendency to make rapid changes in strategy to offset mistakes, such as misjudgments of customer demands. Unlike larger firms, the lack of bureaucracy in small businesses makes it easier for entrepreneurs to change direction when they realize that current marketing strategies are not working. This flexibility has led to the description of entrepreneurial marketing approaches as ‘trial and error’ methods. However, rather than being a weakness, the trial and error method is a competitive advantage against larger firms. It is an advantage because it underlines the “need to be flexible and adapt quickly to changes in market demand that may be slowed by the use of formalized research” (Stokes et al., 2010, p. 262). Indeed, in most cases, product or service innovations by small firms emerge, not from market research, but following market experimentation with an idea developed from the entrepreneur’s intuitive sense. If the new concept gains market acceptance, the small business owner proceeds to invest in it. In conclusion, the discussion above shows that the approaches in entrepreneurial marketing are different from those in traditional marketing, although the fundamental principle of both remains similar. Rather than focusing on the concepts of marketing mix and market research advanced by traditional marketing, entrepreneurial marketing leverages the small customer base of small firms to concentrate on developing close personal relationships with individual clients. Therefore, entrepreneurial marketing favors interactive marketing over the impersonal mass marketing advanced by traditional marketing.

Marketing for Entrepreneurs

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